ESM Development

We master-plan land into hotels and residences.

Project owner, designer and developer.

The model

We acquire large parcels, master-plan them into multiple hotels and residences, and bring them to market.

ESM Development has built a strong presence in Thailand's resort and hospitality real estate — designing high-value hotel and residential developments in-house, from master-plan and EIA approval through to sales.

Master development 01

The Lake Karon

A master-planned hospitality estate on roughly 10 Rai beside Karon's public lake — three branded hotels and a residence. Every building on the estate was designed, developed and constructed in-house by ESM.

2017
Phoenix Hotel Karon Beach
Sold to Prestige Hospitality Co., Ltd.
164keys
2021
Glow Mira Karon Beach
Sold to A & J Assets Co., Ltd.
171keys
2022
JonoX Phuket Karon
Sold to K One (Thailand) Co., Ltd.
121keys
Vibe Collection
Under construction
Vibe Residence Karon
By ESM · now selling
309units
VibeResidenceKaron.com →
765
Keys & units
~10
Rai of land
4
Buildings
Master development 02

Front Beach Karon

A beachfront master-plan on Karon beach road. ESM master-planned the parcel, designed the hotels and secured EIA approval — then sold the land to two buyers, each realised as its own hotel.

Plot sold 2022
Beverly Beach Hotel
Buyer: Supsalin Co., Ltd.
170keys
Under construction · 2028
Andakira Karon
Buyer: Andakira Group Co., Ltd. · ESM design, EIA & construction
270keys
2
Hotels
440
Keys planned
Beachfront
Karon
Standalone projects

Standalone developments.

Single developments outside the master estates — projects ESM owns, or developed and continues to operate. Vibe Downtown Karon joins Vibe Residence Karon as the second project in ESM’s Vibe Collection.

Developed & operated
Grace Patong Hotel
Developed and owned by ESM; sold in 2025 and now operated by ESM Hospitality for its owner
119 keys
Vibe Collection
Launched 2026 · Completion 2029
Vibe Downtown Karon
Owned and developed by ESM · two 8-storey buildings, studios to 2-bedroom · now selling
299 units
Also by ESM Development

Design & master-planning.

Beyond the master estates, ESM Development also provides design and master-planning for partner projects.

Design
Wyndham Chalong
Designed by ESM Development; built by ESM Construction
Design
Bay Walk Patong
Designed by ESM Development · EIA-approved 2022